Our Story

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The idea... begins with a birthday

The seed for Goalsetter was planted by Gabrielle, who told her mom, Tanya, that she only wanted two things for her 9th birthday: a bike and enough money to start an investment account.

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Instead of getting her wishes…

Gabrielle received a “Make Your Own Gum” kit, two weaving looms, a butterfly conservatory (by the time she opened it, the butterflies were gone), and a rainbow loom to sit alongside the ones she already had.

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That’s when Tanya realized that instead of more consumer goods, what young people really need is support for their goals.

It quickly became Tanya’s mission to empower young people to save for the things that matter most.

Whether you are passionate about animals or art lessons, Goalsetter can help you save for the things that matter.

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It quickly became Tanya’s mission to transform gift-giving into goal-giving for children all around the world.

With the simple philosophy that money is meant to be saved for future goals, shared with those who are less fortunate, and spent on things that make our lives meaningful, Goalsetter began to take root.

We Give Back

At Goalsetter, we believe that sharing is essential to being. That's why we give 10% of our transaction fees back to our partner charities. When you give, we give too.

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save the children

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PURPLE FEET FOUNDATION

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association to benefit children

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Waterkeeper Alliance

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girls who code

Set goals for your tomorrow.
Give to someone else’s goals today.