Our Story

The idea...
begins with a birthday

The seed for Goalsetter was planted by Gabrielle, who told her mom, Tanya, that she only wanted two things for her 9th birthday: a bike and enough money to start an investment account.

Instead of getting her wishes

Gabrielle received a “Make Your Own Gum” kit, two weaving looms, a butterfly conservatory (by the time she opened it, the butterflies were gone), and a rainbow loom to sit alongside the ones she already had.

That’s when Tanya realized that instead of more consumer goods, what young people really need
is support for their goals

It quickly became Tanya’s mission to transform gift-giving into goal-giving for children all around the world.

We Give Back

At Goalsetter, we believe that sharing is essential to being. That's why we give 5% of our transaction fees back to our partner charities. When you give, we give too.

Save the Children
Purple Feet Foundation
Association to Benefit Children
Waterkeeper Alliance
Girls Who Code

Set goals for your tomorrow.
Give to someone else's goals today.