We’re Saving America

We’re on a mission to get every family in America saving. Because that’s how we are going to save America, together.

It began with a birthday.

The seed for Goalsetter was planted by Gabrielle, who told her mom, Tanya, that she only wanted two things for her 9th birthday: enough money to start an investment account and a bike.

Instead of support for her goals...

Gabrielle received a “Make Your Own Gum” kit, two weaving looms, and a butterfly conservatory (by the time she opened it, the butterflies were gone.)

Gift image

That’s when Tanya realized that her goal was to help American families to become financially healthy and empowered to achieve their goals.

From Dora to Dollars

Our Founder went from being an executive at Nickelodeon to helping kids and families save, learn and grow money. We believe that every family in America deserves a shot at the American dream.

Tanya Van Court
Founder & CEO
Tanya Couch image

Our Team

Kris Laksmanan photo
Kris Laksmanan
Chief Operating Officer
Gustavo Miller's photo
Gustavo Miller
Lead Engineer
Jimena Azorey's photo
Jimena Asorey
Head of Customer Relations
Lauren Ambrosio
Creative Director

Our Advisors

Yvette Butler
Head of Private Bank and Wealth Advisory
“I love that Goalsetter is helping to transform financial health and habits for the next generation of kids and families.”
Steven Youngwood
COO, Sesame Workshop
“Goalsetter helps families to save money with purpose - whether their goals are big or small; short-term or long-term; for themselves or for others.”
Colleen Taylor
EVP, Merchant Services, Wells Fargo
“Goalsetter is the only financial app that focuses on the whole family - from grandkids to grandmothers, and everyone in between. By making families financially healthy, Goalsetter is changing the lives of generations to come.”
Ty Ahmad Taylor
Vice President Product Marketing at Facebook
“Goalsetter is a fun and easy social savings platform that lets friends and family help the people they love save for things that matter (instead of buying more stuff that doesn't.)”
Jennifer Barrett
Chief Education Officer
“Research shows kids who have savings accounts in their names are 6 times more likely to go to college than those who don't. Opening a Goalsetter Savings Account for a child in your life can not only help instill good money habits, but ensure a brighter future.”

Giving back...
it’s in our nature

At Goalsetter, we believe that sharing is essential to being. That's why we give 5% of our transaction fees back to partner charities. When you give, we give too.

  • Black Lives Matter
  • Waterkeeper Alliance
  • Save the Children
  • Purple Feet Foundation
  • Association to Benefit Children
  • Girls Who Code

Join the Movement

Become a part of the movement of families across America that are growing financially healthy, wealthy, and strong.