Welcome! If you are using Goalsetter® through your credit union or bank, please reference their website for all legal documents and details about this service and offering. Questions? Email us at hello@goalsetter.co.

We're Saving America

We're on a mission to get every family in America saving. Because that's how we are going to save America, together.

It began with a birthday.

The seed for Goalsetter was planted by Gabrielle, who told her mom, Tanya, that she only wanted two things for her 9th birthday: enough money to start an investment account and a bike.

Instead of support for her goals...

Gabrielle received a "Make Your Own Gum" kit, two weaving looms, and a butterfly conservatory (by the time she opened it, the butterflies were gone.)

Gift image

That's when Tanya realized that her goal was to help American families to become financially healthy and empowered to achieve their goals.

From Dora to Dollars

Our Founder went from being an executive at Nickelodeon to helping kids and families save, learn and grow money. We believe that every family in America deserves a shot at the American dream.

Tanya Van Court
Founder & CEO
Tanya Couch image

Our Team

Tanya Van Court
Tanya Van Court
Deborah Rose's photo
Deborah Rose
Theresa Moore's photo
Theresa Moore
Michelle Samuels's photo
Michelle Samuels
Rodney Dozier's photo
Rodney Dozier
Partnership Sales
Andree Hurtubise's photo
Andree Hurtubise
Partner Success
Miguel Cardona's photo
Miguel Cardona
Breanna Jones's photo
Breana Jones
Darnell Head's photo
Darnell Head
Joyce Smith's photo
Joyce Smith
Laura Brodzik's photo
Laura Brodzik
Partnership Sales
Dave O'Neill's photo
Dave O'Neill
Sonia Diaz's photo
Sonia Diaz
Martin Vaisieta's photo
Martin Vaisieta
User Experience
Jimena Asorey's photo
Jimena Asorey
Customer Happiness

Our Investors

Robert Smith Photo
Master Card Logo
Carla Harris Photo
Chris Paul Photo
U.S Bank Logo
PNC Logo
Kevin Durant Photo
Carmelo Anthony Photo
Fiserv Logo
Anthony Anderson Photo
Robert Smith Photo
Kevin Durant Photo
Master Card Logo
U.S Bank Logo
Chris Paul Photo
Carla Harris Photo
PNC Logo
Fiserv Logo
Carmelo Anthony Photo
Anthony Anderson Photo

Our Advisors

Yvette Butler
EVP, Payment Solutions, Mastercard
"I love that Goalsetter is helping to transform financial health and habits for the next generation of kids and families."
Sue Harnett
Board Member for a diverse group of companies.
"Goalsetter is passionate about helping educate young people about vital financial concepts in a fun, engaging way. Please try it and share it with others. Everyone wins"
Yu-kai Chou
Founding Partner of The Octalysis Group.
"One of the biggest issues in our society is that we don’t learn how to managing our money…until we start making it and our lives depend on it. Goalsetter helps young adults learn to manage their money by offering engaging experiences in savings and investing.
I highly recommend it!”
Colleen Taylor
EVP, Merchant Services, Wells Fargo
"Goalsetter is the only financial app that focuses on the whole family - from grandkids to grandmothers, and everyone in between. By making families financially healthy, Goalsetter is changing the lives of generations to come."
Ty Ahmad Taylor
Vice President Product Marketing at Facebook
"Goalsetter is a fun and easy social savings platform that lets friends and family help the people they love save for things that matter (instead of buying more stuff that doesn't.)"

Giving back...
it's in our nature

At Goalsetter, we believe that sharing is essential to being. That's why we give 5% of our transaction fees back to partner charities. When you give, we give too.

  • Black Lives Matter
  • Waterkeeper Alliance
  • Save the Children
  • Purple Feet Foundation
  • Association to Benefit Children
  • Girls Who Code

Join the Movement

Become a part of the movement of families across America that are growing financially healthy, wealthy, and strong.
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