Goalsetter │ Best Savings and Gifting Platform for Kids & Family

Start Small. Save Big.

The savings and gifting platform that gets kids excited
about saving, and lets families and friends give
meaningful gifts that support their dreams.

Growing, together.

From birth to birthdays and beyond, Goalsetter grows with your kid and lets family and friends help their savings grow too.

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How it Works: 3 Simple Steps


Set up an account

Create your child’s FDIC-insured Goalsetter account for free, and set a goal together.


Save simply

Turn on automatic transfers — any amount — to start saving simply.


Share the love

Invite your tribe to help your child reach their goal with a gift that truly matters.

What’s your kid’s goal?

Whether your kid just wants to save, or has a specific goal in mind, Goalsetter is the place for them.

One Savings Account. Three Ways to Fuel their Dreams.

Family and friends can

Gift Meaningfully.

Instead of more gifts that get recycled, re-gifted, or returned, help a child achieve more with real money towards real dreams. Support them with a GoalCard of any amount, add a fun photo or video, and be a part of their savings journey.

Give a gift today

Hi Ryan,

Can’t wait for all your goals to be reached! Love you!









Your Goals

Give a gift today
Parents can

Save Simply.

From college to summer camp, parents can help save for big goals over time. Choose a savings “rule” that fits your family’s needs, and let us make saving worry-free, pain-free, and guilt-free!

Kids can

Earn Responsibly.

Goalsetter Allowance makes it easy for kids to earn allowance, and even easier for them to save some of it. With weekly reminders and transfers into their Goalsetter savings account, we do the work so parents don’t have to. No more IOU’s necessary!

Pretty bird with a key

Your security is our peace of mind.

Goalsetter provides 128-bit bank level security, and is backed by some of the biggest names in banking. Goalsetter accounts are FDIC-insured by our banking partner for up to $250,000.

What's better than saving?

1% Cash Back

When you go on a Savings Streak, we give you a Cash Back Bonus.

Download the app and transform your kid’s future… Auto-Magically.

Kids with savings accounts -- no matter how much is in them -- are 6 times more likely to go to college and 4 times more likely to own stocks as young adults.

Loads of happy users with lots of savings.

I finally have an answer to "What does the baby need?" Now, the whole family can give him money towards his college fund!
Lexi N. - Mom of a teen and toddler
My 10 year old just schooled me about compound interest. Thanks Goalsetter!
Blake O. - Dad of a future financial wizard
I wish I had Goalsetter when I was a kid!!!
Ashley V. - Aunt of Emma, Dylan and Mya.
I initially set up Goalsetter for Audrey's 11th birthday. Once she received her first GoalCards, she got excited to save even more!
Kemba D. - Mom of 2 aspring princesses
Finally a site that makes allowance fun for my kids and easy for me!
Emma B. - Busy mom of 3
Goalsetter ROCKS!!!
Mark K. - Teen Saver #Goals
I’m so thrilled that Goalsetter lets me give my grandkids gifts that teach them good savings habits.
Karen T. - Grandma to Megan and Maddie